51 & Tel
Mobile-friendly website for new Oakland cocktail bar
I Delivered:
UI Design
Brand Identity
Web Development
Social Media Graphics
Introduction
Founded by brothers Benyam and Yonathan Yohannes, 51 & Tel is a reflection of their lifelong connection to Oakland’s vibrant food and drink scene. Growing up in their parents’ iconic Ethiopian restaurant, Asmara, they always dreamed of creating something uniquely their own.
Typography
Headline
Subhead
Body
CTA/Accent
Color
FFFFFF
818376
F9EEDD
EA9E83
304959
CC3627
647155
252F38
E99543
191C1F
Website
I put myself in the shoes of the customer to design a website that is a joy to visit—like the bar itself—and efficiently gets them from point A to point B. Websites in this industry can be very simple, but that doesn't mean it's easy to get right. Key aspects I prioritized:
Mobile First. People looking at the website are most likely coming from another mobile app, such as Yelp.
Vibrant Life. To attract business, there should be plenty of photos depicting not just the space, but also a diverse crowd of people vibing and having fun.
Easy to Use. Access to vital information, such as location and hours, must be as straightforward as possible.
Social Media
With 4,000 followers and growing, Instagram is 51 & Tel’s primary channel for audience engagement. Each post is an opportunity to reinforce brand identity while contributing to a cohesive, visually appealing profile that draws in new visitors at first glance.
